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Navigate your customers Build vs buy decision

February 18, 2025 No Comments

Decision point # 2 – Should we build or buy ? In a previous article, we discussed the 3 decision points that a B2B buyer

Mapping key decision points of your customers

February 12, 2025 No Comments

Decision Point #1 – Is this a priority? Let’s talk about the B2B buyer’s journey. Most sales and marketing efforts focus on prospects who are

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