You have a product, I need a solution
As a product manager, we read a lot about the need for a solution by the customer. So when we build a product, why does it not just work. The general reason that comes back is that the customer needs a solution. Wait, didn’t we just build that? Not quite. There is a subtle difference […]
B2B startups guide to the first customer pitch
You only need 9 slides, and one is blank. The First Pitch The first customer pitch is a crucial stepping stone for a startup trying to land an enterprise deal. Crafting a compelling and effective pitch requires a combination of clear communication, understanding the prospect, and showcasing the unique value your startup brings to the […]
Importance of personas in product design
How to use personas in creating a compelling product experience In this article, we delve into a critical aspect that sets the foundation for building successful products: personas. As a product manager, you know that understanding your users is key to crafting experiences that resonate, solve their problems, and drive business growth. Personas are the […]
The power of starting up in a niche
How to select the right niche to start up I was an early employee and a first product hire at iCharts, a data visualization startup. At that time, we were not sure who our ideal customer will be. We had a basic MVP-ish software already built. Something we could show around to customers. But where […]
Not all pain points are worth solving
How customers use ladder of pain points to spend on solutions In today’s digital landscape, Software as a Service (SaaS) solutions have become essential tools for enterprises across industries. With a plethora of options available, enterprises face the challenge of deciding where to allocate their budget and resources. In this blog post, we will explore […]
The Mantra of Productization
You have this great B2B software idea and you create a startup around it. You are validating and ideating and possibly showing to a few prospects or conducting proof of concepts (POC). To get early customers up and running, you do what it takes to set your product up and running. In some cases the […]
MVP or Version 1.0?
I came across this interesting article on MVP. The term MVP (Minimum Viable Product) is being thrown around quite a bit in both small and large companies. The original intent of MVP during the early Lean startups movement 10 years ago was a bit narrow. To learn something about your idea, to validate a hypothesis. […]
The First Steps While Starting up your Startup
You have this awesome idea about a product and decide to start a company. Where do you start? What are the first steps? Frequently, startups will jump right into product building and hope that it will sell. We tend to bias our own experiences. If I am having this problem, then others surely are. As […]
The Riskiest Assumption Test (RAT)
The RAT should precede your MVP Bringing a new product to market carries risks throughout its life cycle. As a founder or a product manager, you need to be aware of these risks all the time. At any given point of time there is one assumption that is is the riskiest. And that’s the risk […]
