The Mantra of Productization

You have this great B2B software idea and you create a startup around it. You are validating and ideating and possibly showing to a few prospects or conducting proof of concepts (POC). To get early customers up and running, you do what it takes to set your product up and running. In some cases the […]

MVP or Version 1.0?

I came across this interesting article on MVP. The term MVP (Minimum Viable Product) is being thrown around quite a bit in both small and large companies. The original intent of MVP during the early Lean startups movement 10 years ago was a bit narrow. To learn something about your idea, to validate a hypothesis. […]

The First Steps While Starting up your Startup

You have this awesome idea about a product and decide to start a company. Where do you start? What are the first steps? Frequently, startups will jump right into product building and hope that it will sell. We tend to bias our own experiences. If I am having this problem, then others surely are. As […]

The Riskiest Assumption Test (RAT)

The RAT should precede your MVP Bringing a new product to market carries risks throughout its life cycle. As a founder or a product manager, you need to be aware of these risks all the time. At any given point of time there is one assumption that is is the riskiest. And that’s the risk […]