An experience with customer experience
Your product is end to end experience a customer experiences In this article, I wanted to share an awesome experience I had with a product and how it influenced my thinking about product management. In December 2020, I bought the Tesla Model 3. It’s a great car with high usability and technical features. If you […]
You have a product, I need a solution
As a product manager, we read a lot about the need for a solution by the customer. So when we build a product, why does it not just work. The general reason that comes back is that the customer needs a solution. Wait, didn’t we just build that? Not quite. There is a subtle difference […]
The ugly truths of Enterprise B2B sales
How to mitigate pitfalls of early sales by startups In my Big 5 consulting years, I had worked with many large enterprises. My clients had ranged from Fujitsu, Agilent, Cisco, Freescale Semiconductors, Epson, Microsoft, Expedia and others. As a junior I was responsible for strategy, design, implementation and got to learn a lot about how […]
Sources of Competitive Analysis for B2B product managers (Part 2)
Where and how to gather competitive information Part 2 In the first part of this article series on competitive analysis, we discussed the importance of conducting competitive analysis and what type of information to gather. In this article, we discuss where and how to get the relevant competitive information. How to obtain competitive information? So […]
Competitive Analysis for B2B product managers (Part 1)
Importance of being competitive aware and the types of intel to gather Part 1 The common adage for B2B SAAS (or any business for that matter) is not to care about your competitors. Legendary companies like Apple and Amazon have said that they are relentlessly focused on the customer. If you are customer obsessed you […]
Importance of personas in product design
How to use personas in creating a compelling product experience In this article, we delve into a critical aspect that sets the foundation for building successful products: personas. As a product manager, you know that understanding your users is key to crafting experiences that resonate, solve their problems, and drive business growth. Personas are the […]
Defending your competitive positioning in B2B
What’s your defensable moat? In the world of B2B SAAS, competition is inevitable, and the ability to maintain a competitive advantage is crucial for long-term success. For B2B SaaS companies, creating and sustaining a “moat” – a durable competitive advantage that makes it difficult for competitors to replicate or overtake a company’s position in the […]
B2B Design has lagged behind B2C and has heavy costs
Role of design in B2B SAAS B2C SAAS has all been about providing the best user experiences and design has played a major part. However B2B SAAS has been a bit of a laggard. There are a few B2B software that have great design and compelling UI. However, in general, they fall way behind their […]
Bottom line growth for Product Managers
In Part 1 of this blog series, we discussed that all product managers should be growth oriented. To recap, we had defined growth as top line growth i.e. revenue growth or bottom line growth i.e. reduce cost to maximize profit. In Part 2, we discussed how a product manager can help grow the top line. […]
How product managers can help grow top line revenue
Learn the levers of growing the top line for your organization In Part 1 of this blog series, we discussed the importance of having a growth orientation for all product managers. We discussed that growth can be top line or bottom line. In this part, we will discuss the components of top line revenue and […]
