How to do a great product review
Ingredients for a success product review with stakeholders Do you do product reviews with your executives and stakeholders on a regular basis? If not, you will find value in this article where we discuss the details on conducting a successful product review. Why should you do product reviews? As a PM, you are making some […]
A Guide to Product Planning Mastery
Where do you focus your product priorities A new year or a new quarter brings a new round of product planning. How should you think about prioritizing to build your product plan and get alignment. Based on your recent customer and market discovery, you have – brand new product ideas new feature capabilities new […]
What is not changing in 2024 for product managers?
Some universal truths for PMs Hope you all had a wonderful Christmas with your family and friends. This year, 2023, we witnessed significant changes. The economy, interest rate, inflation, unemployment had some significant swings. On the other hand, there were exciting new technologies, namely AI and LLM, that took our world by storm. There were […]
Understanding JTBD to create friction free products
Use jobs to be done framework I was in Scottsdale, Arizona for a weekend getaway. We stayed at this large resort spanning multiple acres. You had to drive from your room to get to the reception area. On Sunday we were to check out and I was dreading the experience.The traditional check out process at […]
The Crucial Role of Customer Feedback Systems in B2B Product
Building a system for the Voice of the Customer. Today we will deep dive into the world of Voice of Customer, which is a fancy way of saying gather customer feedback. But there is more to it. B2B Product teams shape their products with input from a variety of sources. One of the key sources […]
Hallmarks of good and poor B2B product teams
What makes a good product team You read a lot about how you should become a good product manager. But what about how to be a good product team. In this article, I’ll focus on what it means to be a good product team. I will restrict to B2B since that is my domain, but […]
Becoming a whole product manager
B2B product managers should embrace whole product thinking As a B2B product manager, you are primarily responsible for building the right product for your ideal customer that provides them value. In order to ensure that your customer is able to extract the desired value, just relying on the core product features is not enough. You […]
Becoming a whole product manager
B2B product managers should embrace whole product thinking As a B2B product manager, you are primarily responsible for building the right product for your ideal customer that provides them value. In order to ensure that your customer is able to extract the desired value, just relying on the core product features is not enough. You […]
Importance of personas in product design
How to use personas in creating a compelling product experience In this article, we delve into a critical aspect that sets the foundation for building successful products: personas. As a product manager, you know that understanding your users is key to crafting experiences that resonate, solve their problems, and drive business growth. Personas are the […]
The 7 disciplines of a mature B2B Product organization
How to build a successful B2B product organization In the realm of B2B product management, success hinges upon your ability to stay ahead of the curve, align your strategies with customer needs, and leverage emerging trends to drive growth. To achieve this, it is crucial for B2B product teams to master seven key disciplines that […]
