How technical should a B2B Product Manager be?
Levels of technical proficiency for a B2B product manager Frequently, product managers wonder how technical they should be in order to be effective. There is no right answer. It depends. (As my MBA professor said, if you say “it depends”….you must clarify. Here goes. ) Product managers do a number of things in order to […]
Becoming a whole product manager
B2B product managers should embrace whole product thinking As a B2B product manager, you are primarily responsible for building the right product for your ideal customer that provides them value. In order to ensure that your customer is able to extract the desired value, just relying on the core product features is not enough. You […]
Becoming a whole product manager
B2B product managers should embrace whole product thinking As a B2B product manager, you are primarily responsible for building the right product for your ideal customer that provides them value. In order to ensure that your customer is able to extract the desired value, just relying on the core product features is not enough. You […]
Differences in Product Management in startup vs mature product teams
I had the fortune of working in B2B Product Management in a startup (6 years) as well as slightly larger companies (7+ years). Product management is very different in these two sized companies. For the sake of definition, I consider startup to be pre product market-fit and a larger company that has found PM fit […]
Differences in Product Management in startup vs mature companies
How to hire for the right mindset and attitude Maybe you are a job seeker trying to get into product management. Perhaps you are a hiring a product manager. Where you work or who you hire varies by the context of the hiring situation. It’s important to understand that hiring the right person for a […]
All product managers are responsible for growth
Let me start with a bit of a controversial statement. All product managers are responsible for growth. Whatever your responsibilities are as a product manager or whatever level you are in your organization, you are responsible for growth. You may be a PM in B2C or a B2B company. You may be responsible for customer […]
