B2B Design has lagged behind B2C and has heavy costs
Role of design in B2B SAAS B2C SAAS has all been about providing the best user experiences and design has played a major part. However B2B SAAS has been a bit of a laggard. There are a few B2B software that have great design and compelling UI. However, in general, they fall way behind their […]
Maximizing Product Success through Effective Stakeholder Management
Product managers guide to working with internal stakeholders Stakeholder management is a key skill for all B2B SAAS product managers. We work closely with engineering and design in order to design, build and launch our products. But there are many other stakeholders that we must work with closely. In my experiences, I touched almost every […]
Bottom line growth for Product Managers
In Part 1 of this blog series, we discussed that all product managers should be growth oriented. To recap, we had defined growth as top line growth i.e. revenue growth or bottom line growth i.e. reduce cost to maximize profit. In Part 2, we discussed how a product manager can help grow the top line. […]
How product managers can help grow top line revenue
Learn the levers of growing the top line for your organization In Part 1 of this blog series, we discussed the importance of having a growth orientation for all product managers. We discussed that growth can be top line or bottom line. In this part, we will discuss the components of top line revenue and […]
The Mantra of Productization
You have this great B2B software idea and you create a startup around it. You are validating and ideating and possibly showing to a few prospects or conducting proof of concepts (POC). To get early customers up and running, you do what it takes to set your product up and running. In some cases the […]
MVP or Version 1.0?
I came across this interesting article on MVP. The term MVP (Minimum Viable Product) is being thrown around quite a bit in both small and large companies. The original intent of MVP during the early Lean startups movement 10 years ago was a bit narrow. To learn something about your idea, to validate a hypothesis. […]
The First Steps While Starting up your Startup
You have this awesome idea about a product and decide to start a company. Where do you start? What are the first steps? Frequently, startups will jump right into product building and hope that it will sell. We tend to bias our own experiences. If I am having this problem, then others surely are. As […]
Revenue Sources in B2B Saas
In B2B Saas, subscription license is the main source of revenue. But there are several sources of revenues. Subscription fee – this is a fee customer pay based on some parameters e.g. Salesforce users pay by the number of seats, AWS charges customers based on API usage, some companies charge based on data volumes. For […]
The Riskiest Assumption Test (RAT)
The RAT should precede your MVP Bringing a new product to market carries risks throughout its life cycle. As a founder or a product manager, you need to be aware of these risks all the time. At any given point of time there is one assumption that is is the riskiest. And that’s the risk […]
All product managers are responsible for growth
Let me start with a bit of a controversial statement. All product managers are responsible for growth. Whatever your responsibilities are as a product manager or whatever level you are in your organization, you are responsible for growth. You may be a PM in B2C or a B2B company. You may be responsible for customer […]
