Growth strategies for product managers
A framework for identifying growth opportunities As a Product Manager, your main goal is to grow the business. Your product is your medium through which you grow the business. While there are roles specifically targeted towards growth, my firm belief is that every product manager needs to have growth as their core job. Now there […]
Defending your competitive positioning in B2B
What’s your defensable moat? In the world of B2B SAAS, competition is inevitable, and the ability to maintain a competitive advantage is crucial for long-term success. For B2B SaaS companies, creating and sustaining a “moat” – a durable competitive advantage that makes it difficult for competitors to replicate or overtake a company’s position in the […]
Differences in Product Management in startup vs mature companies
How to hire for the right mindset and attitude Maybe you are a job seeker trying to get into product management. Perhaps you are a hiring a product manager. Where you work or who you hire varies by the context of the hiring situation. It’s important to understand that hiring the right person for a […]
B2B Design has lagged behind B2C and has heavy costs
Role of design in B2B SAAS B2C SAAS has all been about providing the best user experiences and design has played a major part. However B2B SAAS has been a bit of a laggard. There are a few B2B software that have great design and compelling UI. However, in general, they fall way behind their […]
Maximizing Product Success through Effective Stakeholder Management
Product managers guide to working with internal stakeholders Stakeholder management is a key skill for all B2B SAAS product managers. We work closely with engineering and design in order to design, build and launch our products. But there are many other stakeholders that we must work with closely. In my experiences, I touched almost every […]
Bottom line growth for Product Managers
In Part 1 of this blog series, we discussed that all product managers should be growth oriented. To recap, we had defined growth as top line growth i.e. revenue growth or bottom line growth i.e. reduce cost to maximize profit. In Part 2, we discussed how a product manager can help grow the top line. […]
How product managers can help grow top line revenue
Learn the levers of growing the top line for your organization In Part 1 of this blog series, we discussed the importance of having a growth orientation for all product managers. We discussed that growth can be top line or bottom line. In this part, we will discuss the components of top line revenue and […]
The Mantra of Productization
You have this great B2B software idea and you create a startup around it. You are validating and ideating and possibly showing to a few prospects or conducting proof of concepts (POC). To get early customers up and running, you do what it takes to set your product up and running. In some cases the […]
MVP or Version 1.0?
I came across this interesting article on MVP. The term MVP (Minimum Viable Product) is being thrown around quite a bit in both small and large companies. The original intent of MVP during the early Lean startups movement 10 years ago was a bit narrow. To learn something about your idea, to validate a hypothesis. […]
The First Steps While Starting up your Startup
You have this awesome idea about a product and decide to start a company. Where do you start? What are the first steps? Frequently, startups will jump right into product building and hope that it will sell. We tend to bias our own experiences. If I am having this problem, then others surely are. As […]
