B2B customers need more than a product
Ingredients for successfully working with B2B customers. Let’s discuss the nuances of building product for B2B and Enterprise customers. This is especially helpful for startups building in this space. You are building a B2B product. That’s great.But customers don’t want your product. They want a solution. What’s the difference? Let’s illustrate with an example. Imagine […]
How to do a great product review
Ingredients for a success product review with stakeholders Do you do product reviews with your executives and stakeholders on a regular basis? If not, you will find value in this article where we discuss the details on conducting a successful product review. Why should you do product reviews? As a PM, you are making some […]
A Guide to Product Planning Mastery
Where do you focus your product priorities A new year or a new quarter brings a new round of product planning. How should you think about prioritizing to build your product plan and get alignment. Based on your recent customer and market discovery, you have – brand new product ideas new feature capabilities new […]
What is not changing in 2024 for product managers?
Some universal truths for PMs Hope you all had a wonderful Christmas with your family and friends. This year, 2023, we witnessed significant changes. The economy, interest rate, inflation, unemployment had some significant swings. On the other hand, there were exciting new technologies, namely AI and LLM, that took our world by storm. There were […]
Understanding JTBD to create friction free products
Use jobs to be done framework I was in Scottsdale, Arizona for a weekend getaway. We stayed at this large resort spanning multiple acres. You had to drive from your room to get to the reception area. On Sunday we were to check out and I was dreading the experience.The traditional check out process at […]
A band aid is better than bleeding
Trade offs in short term vs long term decisions Recently I have been thinking about trade offs in product. The discussion about trade offs is something that is not spoken about much. I was watching Season 3- Episode 5 of “Halt and Catch Fire”. The two startup co-founders are arguing about a software issue which […]
Defending your B2B Product against revenue threats
How to stay ahead of threats to your product We build and launch products that customers love, and grow our revenues. We then hope that the customers will continue to shower their love for our product and continue to renew. In real life, your product is under constant threat. And hence it is critical to […]
Product drivers that impact profitability
As a PM, you can contribute to making your product profitable Today we are going to discuss how to build a products that generates revenue in a profitable manner. We will discuss Importance of profitability Decisions that impact profitability Your responsibility as a PM to improve profitability Let me start with a recent incident. I […]
Churn to Earn – products role in managing retention
How B2B Product Management Drives Business Growth by Improving Customer Retention In an earlier posts I had discussed the 6 levers of growth that a product manager has at their arsenal. When we say growth, we mean the growth of your business i.e revenue. Which lever is relevant depends on the stage of your company […]
The Crucial Role of Customer Feedback Systems in B2B Product
Building a system for the Voice of the Customer. Today we will deep dive into the world of Voice of Customer, which is a fancy way of saying gather customer feedback. But there is more to it. B2B Product teams shape their products with input from a variety of sources. One of the key sources […]
