I have over 14 years of experience in Enterprise B2B Product Management and upskilling / training product professionals. I have worked in startups and scale ups. Prior to products, I worked in Big 5 consulting helping Fortune 100 clients with technology strategy.

Most recently, I was a VP/GM at Brightedge where I built a new category of marketing automation tools to cross sell into the existing customer base. A classic 0 to 1 situation.

Before this I was at SugarCRM, where I managed Sugar Reporting, SugarGDPR, Sugar Hint and Sugar Serve product lines.

I helped established product management processes and trained the team of 12 PMs on how to create product strategy, roadmap and prioritization. He also established strong stakeholder alignment across the company that was essential for successful product launches, while ensuring that every company activity was aligned for the success of customers.

Prior to SugarCRM, I had a fantastic adventure at iCharts, a SAAS based Data Visualization solution for Enterprise customers. I was an early employee and the initial days were just trying to find who will be our customers. And 3 pivots later, we found product market fit. After 6 years, the company had about 50 people and on way to QoQ revenue increases.

A major influence for me was Steve Blank, who taught us Advanced Entrepreurship during my MBA at the joint Berkeley-Columbia MBA program. He taught us the importance of customer validation, and that is rooted in me now.

I am an advisor for the Enterprise B2B track at Berkeley Skydeck, an incubator for startups. I help early stage startups with customer discovery processes, discovering initial customer segment, pitching to enterprise customers, market size, competitive analysis, and finding initial customers. I have advised and coached 10 startups.

I teach at the PM Studio program at UC Berkeley where I have coached over 60 product managers. Key topics include customer discovery, building the product management canvas, story telling, customer journey map, value proposition design, segmentation and positioning

I am also on the faculty of Institute of Product Leadership in Bangalore, India where I teach various product management courses.

I received a BS/BE degree in Computer Science from The Maharaja Sayajirao University of Baroda, and an MBA from University of California, Berkeley, Haas School of Business.