Decision point # 2 – Should we build or buy ? In a previous article, we discussed the 3 decision points that a B2B buyer goes through. Once a prospect decides this problem is a priority, the next decision is to buy or build. Decision Point #2 – Build vs. Buy For many B2B companies, […]
Decision point # 2 – Should we build or buy ? In a previous article, we discussed the 3 decision points that a B2B buyer
Decision Point #1 – Is this a priority? Let’s talk about the B2B buyer’s journey. Most sales and marketing efforts focus on prospects who are
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