Decision Point #1 – Is this a priority? Let’s talk about the B2B buyer’s journey. Most sales and marketing efforts focus on prospects who are already in the market—researching, reviewing, and evaluating solutions. But what happens before that? Before a buyer even considers your product, they go through key decision points that determine whether they […]
One of the biggest mistakes I see early-stage B2B startups make? Hiring a sales rep—or worse, outsourcing sales to an agency—before they’re ready. It’s an
This week I posted on Linkedin announcing my new startup – Ziply. I have started slowly peeling the covers. Unlike some other founders, I don’t
Helping B2B startups and product teams to build products that solves core customer problems and generates repeatable revenue with high retention.