Your biggest competition is a customer building the solution in house For B2B Saas products, frequently the alternative is not a competitor of yours but Engineering or IT teams building in house. The DIY alternative. Many applications that are not core to the company will of course be outsourced e.g. CRM, ERP, calendar scheduling, eSignature. […]
How to de-risk and value before you start on new product idea Which brings us to the next category in the Income statement, the Expenses.
What is status quo bias and how do PMs and founders overcome it As founders and product managers, we sometimes do exhaustive competitive analysis. We
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