How to think about segments and personas In my coaching and teaching PM courses, some things always come up as point of confusion to new PMs. One of them is the confusion between Segments and Personas. It’s important to differentiate between customer segments and personas as these concepts are foundational for effective product management and […]
How to de-risk and value before you start on new product idea Which brings us to the next category in the Income statement, the Expenses.
What is status quo bias and how do PMs and founders overcome it As founders and product managers, we sometimes do exhaustive competitive analysis. We
Helping B2B startups and product teams to build products that solves core customer problems and generates repeatable revenue with high retention.