How to think about segments and personas In my coaching and teaching PM courses, some things always come up as point of confusion to new PMs. One of them is the confusion between Segments and Personas. It’s important to differentiate between customer segments and personas as these concepts are foundational for effective product management and […]
Where is domain experience important and how does one gain the knowledge As a product manager, one of the most frequently asked questions I get from
The right way to do customer discovery and interviews By now you have read 100s of articles and books and blogs about the power of
Helping B2B startups and product teams to build products that solves core customer problems and generates repeatable revenue with high retention.