Becoming a whole product manager

B2B product managers should embrace whole product thinking As a B2B product manager, you are primarily responsible for building the right product for your ideal customer that provides them value. In order to ensure that your customer is able to extract the desired value, just relying on the core product features is not enough. You […]

Becoming a whole product manager

B2B product managers should embrace whole product thinking As a B2B product manager, you are primarily responsible for building the right product for your ideal customer that provides them value. In order to ensure that your customer is able to extract the desired value, just relying on the core product features is not enough. You […]