Importance of being competitive aware and the types of intel to gather Part 1 The common adage for B2B SAAS (or any business for that matter) is not to care about your competitors. Legendary companies like Apple and Amazon have said that they are relentlessly focused on the customer. If you are customer obsessed you […]
Where is domain experience important and how does one gain the knowledge As a product manager, one of the most frequently asked questions I get from
The right way to do customer discovery and interviews By now you have read 100s of articles and books and blogs about the power of
Helping B2B startups and product teams to build products that solves core customer problems and generates repeatable revenue with high retention.