How to use personas in creating a compelling product experience In this article, we delve into a critical aspect that sets the foundation for building successful products: personas. As a product manager, you know that understanding your users is key to crafting experiences that resonate, solve their problems, and drive business growth. Personas are the […]
How to de-risk and value before you start on new product idea Which brings us to the next category in the Income statement, the Expenses.
What is status quo bias and how do PMs and founders overcome it As founders and product managers, we sometimes do exhaustive competitive analysis. We
Helping B2B startups and product teams to build products that solves core customer problems and generates repeatable revenue with high retention.