Role of design in B2B SAAS B2C SAAS has all been about providing the best user experiences and design has played a major part. However B2B SAAS has been a bit of a laggard. There are a few B2B software that have great design and compelling UI. However, in general, they fall way behind their […]
Where is domain experience important and how does one gain the knowledge As a product manager, one of the most frequently asked questions I get from
The right way to do customer discovery and interviews By now you have read 100s of articles and books and blogs about the power of
Helping B2B startups and product teams to build products that solves core customer problems and generates repeatable revenue with high retention.