Navigate your customers Build vs buy decision
Decision point # 2 – Should we build or buy ? In a previous article, we discussed the 3 decision points that a B2B buyer
February 18, 2025
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You can improve your chances of success and reduce your risk with a method.
A method that starts with early discovery and validation.
Audience : pre seed and seed stage startups
3 day bootcamp
Find your Ideal Customer Profile (ICP)
Designing your MVP
Find first 5 paying customers.
Decision point # 2 – Should we build or buy ? In a previous article, we discussed the 3 decision points that a B2B buyer
Decision Point #1 – Is this a priority? Let’s talk about the B2B buyer’s journey. Most sales and marketing efforts focus on prospects who are
Mapping friction points across the user journey I’ve been working on my own startup, Ziply, targeted towards B2B SaaS companies. We recently finished the first
Decision point # 2 – Should we build or buy ? In a previous article, we discussed the 3 decision points that a B2B buyer
Decision Point #1 – Is this a priority? Let’s talk about the B2B buyer’s journey. Most sales and marketing efforts focus on prospects who are
Helping B2B startups and product teams to build products that solves core customer problems and generates repeatable revenue with high retention.